Analysis from walden Essay Example | Topics and Well Written Essays - 750 words

Analysis from walden - Essay Example The moment we try to intrude our being’s reality and disrupt the ways of nature is the time when we fail ourselves and become unhappy. The chosen text â€Å"From Walden† by Henry David Thoreau has indeed brought up many interesting insights about life and nature and how both can perfectly co-exist to benefit each other. One of Thoreau’s ideas that totally capture a genius thought we could all make use of today would be how doctors would usually recommend the sick whose situation seems to not get better to change his or her surroundings. Though a happier and a more positive environment can uplift us, more importantly, it is better that we learn how to change our mindset and attitude towards something rather than to change the landscape we are in. As he says, â€Å"the universe is wider than our views of it† (Thoreau's Walden, Chapter 2. n,d.). It is us who needs to change ourselves as it is the only thing we can transform and not nature or destiny. Here, he directly states his point by highlighting a common reaction of human beings to problems which is a very effective tool for him to bend the knee-jerk thinking of people that the key to happiness is when situations we deem unnecessary or troublesome is not a part of life’s equation. â€Å"It is not worth the while to go round the world to count the cats in Zanzibar† is another strong line he used to back this up (Thoreau's Walden, Chapter 2. n,d.). ... Indeed, media has its way of making travel and tours play a big part in one’s life especially with the complexity of the real world everyone wants to get away from. However, it is wise to know that even after you have travelled to the most beautiful place in the world, you will still go back to the same problems you had. Indeed, a life-transforming travel does not have to involve one leaving home, instead is a constancy of being at peace with one’s soul. Another strong quote I came across the text would be â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived† (Thoreau's Walden, Chapter 2. n,d.). Here, he is trying to convey the significance of each person being able to find his or her own meaning of life. Thoreau teaches us that aside from focusing on being able to provide for our daily needs such as food, shelter, and clothing, which a lot of people today has been blinded of, focusing too much on work and succeeding to gain more, it is wise that we also take time to evaluate the quality of life that we now have. However, he emphasizes that inner fulfillment which should be the main goal for everyone can only be judged by each person to himself and no one else. â€Å"From Walden† by Henry David Thoreau is indeed a literary piece that talks about the realities of life and how to soar high while you’re at it instead of falling rock hard down. He used nature literally to explain how the world and humans are made by God and how we cannot do anything to change the fact that none of both are perfect. No matter what background or era one is born in, we all are going to go through troubles in one

Serious dramatic deficiency Essay Example for Free

Serious dramatic deficiency Essay It is not only in period pieces, however, that the rejection of our countrys history and tradition robs actors performances of authenticity. In postwar Japans cultural climate, it is exceedingly difficult for actors in any type of role to convincingly express complex, deep or intense emotion — in fact, any dramatic emotion at all. To appear real, this sort of emotional expression demands exactly the right modulation and combination of subtle elements, including not only choice of words and facial expression, but also posture, gesture, tone of voice, direction of gaze, and distance from other actors. And the right modulation and combination differs from culture to culture. Every culture has its own framework of expressive conventions from which actors must draw in order to express emotion that will strike their audience as authentic. As long as Japanese actors refuse to work within the framework of emotional expression stipulated by Japanese culture, they cannot express dramatic emotion in a convincing manner. The famed Meiji-era novelist Natsume Soseki once taught his students that the true Japanese translation for I love you is Tsuki ga tottemo aoi na (The moon is so blue tonight); what he meant was that to express within the Japanese cultural framework the same emotion expressed in English by I love you, one must choose words like The moon is so blue tonight. Since every culture evolves naturally over time, the cultural framework for emotional expression is by no means immutable. But in post-war Japan the process of change has been unnatural and rushed. Regarding their traditional modes of expression as archaic and feudalistic, and eager to Westernize, the Japanese have attempted to adopt the Western (more specifically, the American) expressive framework wholesale. Yet given that they continue to use the Japanese language as their vehicle for verbal expression, any attempt to affect a de-Japanized manner at this level is half-baked. Today, one might say, a Japanese person is unable to convincingly express passion for another either by the English I love you or by the Japanese The moon is so blue tonight. This may be why, since the 1980s, young people in Japan have increasingly disdained the expression of serious or dramatic emotion as kusai, or corny, and prized the appearance of emotional detachment as kakko-ii, or cool. In terms of dramatic expression, then, the Japanese film labors under a heavy burden. If it portrays emotion within the traditional Japanese framework, it may achieve authenticity, but the effect is antiquated. If it portrays emotion within the Western framework, it comes across as meretricious and unconvincing. Films that try to blend the two modes often end up antiquated and unconvincing. Yet in animation, which lacks visual realism and features de-Japanized characters to begin with, the expression of emotion paradoxically takes on a more convincing sense of reality. This may explain why most of the serious and ambitious film efforts have used the vehicle of anime. Given the serious dramatic deficiency, Japanese live-action films can no longer tackle any serious or profound subject matter. In the context of contemporary Japanese film, then, anime often conveys a greater sense of reality than live-action films. The thin, insubstantial reality of animated film, that is to say, is more alive — literally, more animated — than the flesh-and-blood reality. And if anime is perceived as more real (i. e. , closer to physical reality) than live-action, this means that, increasingly, anime embodies the Japanese consciousness of reality. The Japanese conception of reality is undergoing a process of animation. The rise of anime as well as manga is a cultural by-product of modern Japans tendency to promote modernization and Westernization while rejecting its history and traditions. A medium that fuses elements of East and West, and lacks a clear national identity, could be considered international in a certain sense, and this is doubtless a major reason why anime has so many fans overseas. But the current state of affairs, in which anime represents the mainstream of Japanese cinema, is by no means desirable, inasmuch as it signifies an ever-widening gap between physical reality and peoples conception of it.

Nick Carraway as Narrator of F. Scott Fitzgerald’s The Great Gatsby Ess

The Role of Nick Carraway as Narrator of The Great Gatsby      Ã‚  In The Great Gatsby F. Scott Fitzgerald presents a specific portrait of American society during the roaring twenties and tells the story of a man who rises from the gutter to great riches. This man, Jay Gatsby, does not realize that his new wealth cannot give him the privileges of class and status. Nick Carraway who is from a prominent mid-western family tells the story. Nick presents himself as a reliable narrator, when actually several events in the novel prove he is an unreliable narrator. Although Nick Carraway may be an unreliable narrator, he is the best narrator for the novel because he creates the correct effect.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nick Carraway wants the reader to think his upbringing gave him the moral character to observe others and not pass judgment on them. If this were true he would be a reliable narrator. A hint to Nick's true moral character is given on the first page of the novel when he misunderstands his father's advice. His father said, "Whenever you feel like criticizing anyone just remember that all the people in this world haven't had the advantages you've had." Clearly his father was telling him of the importance of not criticizing others, but Nick interprets this as a judgment on others (Donaldson 131). This shows how Nick's upbringing has actually made him a judgmental snob toward others. He is not partial; he judges and condemns nearly every character in the novel. He says Tom Buchanan has "Straw hair, a hard mouth, a supercilious manner, and a cruel body with which he pushes people around." Daisy Buchanan is described as insincere and snobbishly t hinks she "has been everywhere, and seen everything and done everything." Myrtle Wilson is sai... ...ich distorts everything. Nick is partial to Jay Gatsby because Gatsby has the guts to chase after his dreams. Gatsby represents the American dream; he rose up from the gutter to fabulous wealth and gets the chance to pursue the girl he loves.   He will never be able to have her though because he does not have the same class or status as Daisy.    Works Cited Daley, Linda. The Great Gatsby Website. 16 July 2000.  Ã‚   <http://www.geocities.com/andrew_dilling/ Donaldson, Scott. "Fresh Approaches." Critical Essays on F. Scott Fitzgerald's The Great Gatsby.   New York: G.K. Hall and Co. 1984. 131-32. Fitzgerald, F. Scott. The Great Gatsby.  Ã‚   New York: Simon and Schuster, 1992. 34. Taylor, Douglas. " Using a Dramatic Narrator to Present a Bifocal View." Readings on The Great Gatsby. Ed. Katie de Koster. San Diego: The Greenhaven Press, 1998. 147 - 51.

Cell Phone Use while Driving Essay -- safety control, accidents

For many years Safety Control has determined to ban the use of cell phones while driving within the community. American society would be much safer if cell phones were banned while driving. Benefits of cell phone use during roadside emergencies, car trouble, obtain personal information, or even navigation; however, it may lead to running red lights, drifting across lanes, or worse, causing accidents. Phones can do so many things, but most importantly they allow you to connect to emergency service. Its mot needed during roadside emergencies such as ambulance, police and firefighters. Studies have shown that the use of cell phones in emergencies situations, such as calling for ambulance, has improved its mortality rates. (Journal of Emergency Medicine 1) An example of this would be seeing an accident ahead of you and pulling over to call for ambulance service. Also if one sees a confrontation that might become deadly, a cell phone would definitely help. There are so many reasons for cell phones being needed while driving such as, you can also contact the firefighter station in case of a fire. Having a cell phone would be beneficial in case of a car break down. An example of a car break downs would be running low on gas, engine overheating, transmission failure or a blow out. All of that sounds terrible, but thanks to cell phones people can now call for roadside assistance. Roadside assistance for example would be calling a tow truck o take you to the nearest auto mechanic or a transmission shop or simply needing assistance in changing a tire. In addition to their benefits to using a cell phone on the road, Matt Sundeen reports that drivers with cell phones place an estimated 98,000 emergency calls each day and that the cell phone ... ... pass a law that bans this practice. Regardless of whether the phone is hand-held or hands-free, there is a lot of strong information and evidence that the actual task of conversing on a cell phone distracts drivers on concentrating on safety. For examples, drifting into another lane, and running red lights are reasons why the government needs to pass a law. People caught texting or using a cell phone while driving should lose their licenses for one year. Works Cited Austin, Michael. Texting While Driving: How Dangerous Is It? Car and Driver. June 2009: Magazine. Richtel, Matt. Drivers and Legislators Dismiss Cell phone Risks. 18 July 2009. Web. 10 January 2014. Snyder, Edgar. Texting and Cell Phone Use Statistics. 2012. Web. 22 January 2014 Wilms, Todd. Its Time For ‘Parental Control, No Texting While Driving’ Phone. 18 September 2012. Web. 14 January 2014.

A dollar a day language analysis Essay

Recently, in the Daily Telegraph Angus McDonald wrote an opinion piece about how Indian children are being exploited for cheap labour and how the government is not dealing with the problem as Angus believes they are accountable for the responsibility. This issue has recently blown up in the media, due to the recent information about the average day of a child labour living in India. Angus McDonald uses emotive language, logical evidence, case studies , appeals to a sense of justice and a photograph, along with an alarmist tone to convey the message that the government need to step up and stop child labour. Angus McDonald uses emotive language to make the reader empathise with the child labourers. McDonald uses a highly descriptive language to convey how Manu (the featured child labourer) lives his life and uses this to create a symbol or generalisation that all Indian Child labourers spend their days the same as Manu. The writer also uses emotive language in conjunction with a highly descriptive writing style to show the vast span between Manu and his products. Angus uses his emotive language to forward the premise of hypocrisy between that of Manu, an underpaid child labourer, and the expensive garments he makes. This makes the reader feel sincere empathy for Manu and all child labourers like him. This empathy that we feel while reading Manu’s story makes us yearn for a better future for Manu. This is the point in the article that Angus mentions how the police are combating the situation. McDonald mentions that they are trying but they are only getting â€Å"the tip of the iceberg†. This phrase makes us believe the government is not doing enough to help Manu and the rest of the child labourers, and therefore directly links to McDonald’s contention about how Indian child labourers are being exploited and government is not doing enough to stop this crime against humanity. The use of logical evidence and case studies within Angus McDonald’s â€Å"A Dollar a Day† essay, provokes the reader into believing that Angus McDonald is highly educated on the matter and that we should agree with him. The use of his case study of Manu gives the issue a small scope on the problem but  as we read through the article, Angus McDonald zooms out and looks at the broader topic. This small scope case study shows us the problem at its roots, then when Angus zooms out and shows us the broader issue of the government not controlling child labour problems efficiently, we feel informed of the matter and connecting to the whole issue because of this case study. The alarmist tone pulls information together nicely with the case study as it gives a real sense of urgency to the issue and this makes the reader side with the writer almost instantly. Angus McDonald uses logical evidence and case studies to push forward that Indian child labourers are being exploited an d the government need to be doing more to help. The writer uses the appeal to sense of justice language device, to arouse anger at the people taking advantage of these children and to make the reader feel as though the Justice Department of India are doing an inadequate job. Angus McDonald goes out of his way to make the criminals mentioned in his article look even worse then what they are. He uses the criminal’s mistreatment of the children to evoke a sense of injustice in the reader by writing sentences such as â€Å"a life of servitude† and â€Å"[a child’s] living nightmare†. These phrases make the reader feel great anger towards the criminals, but just as the readers are most enraged Angus McDonald turns the tables and explains that the criminals are bad but it’s the Justice Departments lack of input that has caused this problem to be so severe. This turns the reader’s anger towards the Justice Department and therefore siding with Angus McDonald’s contention. The writer’ s use of sense of justice helps him manipulate the reader into believing the government should be doing more to stop Indian child labour. Presented to us first in this issue is the picture of a child we are led to believe is Manu. This picture gives a face to our case study. This gives impact to the reader as now we have a much more emotional connection to Manu. This image is linked to the first couple of paragraphs where Manu’s life is described. Once again this makes the issue seem more real and makes the article more impacting. The actual picture is well done as it gives a good contrast between the blue garment and the dirty workshop and the poor  child. It shows the actual society contrast between Manu and the people who buy his clothes. The image is also sloped downwards as though we are looking down upon Manu, meaning pity or guilt. The image used in this piece is a strong device to link the issue to a visual and give it depth into the life of Manu. Throughout Angus McDonald’s piece he explains that Indian children are being exploited as child labour and the government is not doing enough to stop the issue. Angus McDonald uses emotive language, case studies, logical evidence, appeal to a sense of justice and an image to reinforce his opinion that to help children in India the government must do more.

The Sixth Sense Essay Essays

The Sixth Sense Essay Essays The Sixth Sense Essay Paper The Sixth Sense Essay Paper Essay Topic: Film In a film of this genre, I would expect to find a lot of tension building up, atmosphere, music, lightening, shadows and various camera angles to make a supernatural thriller. In the film, The Sixth Sense a child psychologist named Malcolm Crowe incredible played by Bruce Willis tries to help one of his young patients Vincent Gray (Donnie Walberg) but failed you failed me a speech quoted by Donnie, because of his failure he gets shot, Malcolm gets obsessed with helping his patients, so his relationship with his wife suffers. A year later, another young patient, Cole Sear (a talented young actor) Hayley Joel Osment has the same problem as Vincent he needs Malcolms help. Cole Later tells Malcolm that he can communicate with the dead I see dead people a speech quoted by Hayley,Malcom then figures out a way to make the dead go away, by listening to them and helping them. The dead had come for help, they had a matter that they couldnt complete whilst they were alive and left the matter unresolved. They wanted Cole to help them solve the matter so they can move on. Later Malcolm helps Cole complete this task for a girl who was killed by her stepmother. Patient Cole in return, reveals some helpful information to Malcolm about his wife. In the end Malcolm discovers that he died the night he got shot. The first key scene I am going to examine is the red balloon scene. The scene starts where Cole and his mum Lynn Sear(Toni Collette) attends a birthday party, Cole hears weird noises coming from the top of the staircase and soon gets lured up by the weird noises. Meanwhile Coles mum Lynn is busy socializing with other mums she does not realize that Cole has been lured up the stairs. As the noises sounded like the dead Cole starts to get paranoid, suddenly some nasty kids come up from behind him and shoves Cole into the room, and slams the door after him. Immediately, he gets attacked by the ghost inside, he is screaming and shouting, but the music downstairs is too loud that no-one can hear him. The red balloon then pops, then she notices that someone is in trouble, so she wanders upstairs and realizes it was Cole, She tries her best to open the door, but it seemed to be locked. A minute later, everything goes silence. Coles screaming and shouting shops and the door unlocks . Finally Lynn lifts him out and takes him home. The director has put a lot of different camera angles, shadows, lightening and color in this scene he has uses a wide range of camera angles to show different outcomes, and color to create the scene mood and atmosphere. The picture of the spiral staircase shows the audience by using a high angle to emphasis the color red and tells the audience that danger is near. Another angle the director has used is the low angle shot to create tension usually a low angle shot would show power but somehow the director has made him look innocent and vulnerable in this low angle shot, we, the audience will then know that he is going to have a bad experience. The director has also used shadow and lightening as well as camera angles to create foreshadow to symbolize him being threatened or death already occurred. The second key scene I am going to examine is the red tent scene; I have chosen this scene because there is various music and soundtracks in this scene which make it horrifying and terrifying. The scene starts the thermostat on the wall reads, fifty-two degrees. Cole goes to the toilet a large figure moves past the doorway Coles knees starts to press together, his body becomes very still he stands there and stares into the darkness of the hall. Cole finally steps out into the hallway. His eyes catch a slant of light coming from the kitchen. His breath forms tiny clouds in the cold air. Cole hesitates before being drawn to the kitchen. He then moves briskly to the door halfway down the corridor. Continuing down the hall and turns the corner coming to a stop in the doorway of the kitchen. Cole stares at the back of a person cooking food on the stove. Cole thought it was him mum so his fear slowly fades away until the person turns around it was not Lynn it was a dead, the woman face was demented, Coles face immediately turned the colour of ash Cole backs up to the doorway and hurried down the hall and heads for his tent Cole is curled up in the tent. He lies still for a moment reaching over and flickering on a flash light then the tent get lit up and then suddenly the top of the tent starts ripping Cole starts to scared again and then he notices that a dead was in the tent. The director has put a lot of music to create tension in this scene he uses horrifying soundtracks making it an unsettling and horrifying atmosphere creating fear and suspense for the audience the tempo is what makes the music more horror as the suspense continues the tempo speeds up. As well as tempo of the music there is also cold air use in this scene when the dead are angry the atmosphere becomes cold which indicates something is wrong. Creating a cold atmosphere. The director M. Night. Shyalaman uses a wide range of techniques and methods to create different atmosphere in different scenes. Although red is seen in every scene. The color red is an important color in this film, it set a mood to the film, it is used to symbolize anything in the real world which had become tainted by the other world or anything related to death e. g. Cole red tent, the red balloon, the door knob to the basement all these red indicates to the audience that something is going to happen related to death. The use of red is very effective because it grabs our attention on focusing on the color making the audience more aware of what is happening it also gives the audience a clue to what is going to happen next which is a good idea to put in a film so it lets the audience guess and think first without knowing what is actually going to happen. The actors and actresses in this film are Bruce Willis as Malcolm Crowe Haley Joel Osment as Cole Sear Toni Collette as Lynn Sear Olivia Williams as Anna Crowe Glenn Fitzgerald as Sean Mischa Barton as Kyra Collins Donnie Walberg as Vincent Gray Bruce and Haley are both brilliant actors in this film they are classed as brilliant because they both can show thought and feeling using just there eyes without using word which is what make the film more successful. They both have very good facial expressions, body language and emotions because there faces when acting really convinces us that they are really in that situation. For example in the picture of Cole his eyes show us that he needs to tell us something but is too scared to do so. Lastly, I think this film is very effective and brilliant to watch because there are various techniques used thought the film especially how the director has used the red to make it different from other films which is more useful because we are more aware of the red than any thing else. Another reason why I like the film is because the director has uses a lot of different camera angles which make the audience think and feel a different way. So overall I think this film is successful and great to watch.

Secret holds essay

Secret holds essay Secret holds essayNowadays the so-called secret holds are considered to be on the top of the list of the Senate progress threats. The main idea of secret hold is the right of one single senator to hold some piece of legislation, without stating the reason. This could be done officially, as well as non-officially. When there was a moment, when a bill to stop secret holds was offered, ironically it was not passed exactly because of a number of secret holds. Nowadays there is an opinion that secret holds are not beneficial for progress and accountability and thus they should be banned.According to the rules of Senate in order to proceed any bill there is a need to get the unanimous consent. In other words if there is a Senator, who has objections as for moving forward a bill, then there is no unanimous consent and the bill is stopped automatically. If there is a need to prevent any bill from reaching the stage of voting, then it receives hold. There are two options possible. According t o the first option the motion is held due to open objection on the Senate floor and according to the second option, the Senators have the chance to inform the party leaders privately about their objections, without even revealing their names to public. This is actually the procedure of a secret hold. Initially the main aim of introducing of the secret hold was to let Senators consult of legislation in relations to each of the states. As soon as any Senator used the right to place a hold, he could have enough time to consider the current legislation and realize the outcomes of the further steps forward.In reality the situation is not that simple, as this right was actually utilized by the Senators in order to anonymously hold the legislations, without even having to comment upon the reasons for doing so. Logically, secret holds became real powerful weapons to be used by Senators, when they needed it and moreover without forcing them to present their comment to public. The practice of secret holds dates back to the middle of the 19th century and was actively utilized by both Republicans and Democrats. Still nowadays there are more and more cases, when secret holds are abused and the results are the blocks of the normal functioning of the Senate as well as some of the Presidential appointments, for which approvals from the Senate are needed.This is the reason, why the advocated of the government transparency have paid attention to the practice of secret holds and initiated the discussion of finding the way to ban secret holds. There is an opinion that there is a need to support transparency by making the Senators come out with their ideas and attitudes officially and be ready to bear responsibility for their decisions and actions.  Ã‚   The Senators have initially occupied their positions in order to operate openly and without taking any decisions in shadow. Even if there is no chance to take such decision immediately, there should be steps made in this directi on.Do you like this essay? You can say "Thank you" to the writer donating him any amount you want. Donate here. (2 votes, average: 5.00 out of 5) Loading...0Comments Secret holds essayNowadays the so-called secret holds are considered to be on the top of the list of the Senate progress threats. The main idea of secret hold is the right of one single senator to hold some piece of legislation, without stating the reason. This could be done officially, as well as non-officially. When there was a moment, when a bill to stop secret holds was offered, ironically it was not passed exactly because of a number of secret holds. Nowadays there is an opinion that secret holds are not beneficial for progress and accountability and thus they should be banned.According to the rules of Senate in order to proceed any bill there is a need to get the unanimous consent. In other words if there is a Senator, who has objections as for moving forward a bill, then there is no unanimous consent and the bill is stopped automatically. If there is a need to prevent any bill from reaching the stage of voting, then it receives hold. There are two options possible. According t o the first option the motion is held due to open objection on the Senate floor and according to the second option, the Senators have the chance to inform the party leaders privately about their objections, without even revealing their names to public. This is actually the procedure of a secret hold. Initially the main aim of introducing of the secret hold was to let Senators consult of legislation in relations to each of the states. As soon as any Senator used the right to place a hold, he could have enough time to consider the current legislation and realize the outcomes of the further steps forward.In reality the situation is not that simple, as this right was actually utilized by the Senators in order to anonymously hold the legislations, without even having to comment upon the reasons for doing so. Logically, secret holds became real powerful weapons to be used by Senators, when they needed it and moreover without forcing them to present their comment to public. The practice of secret holds dates back to the middle of the 19th century and was actively utilized by both Republicans and Democrats. Still nowadays there are more and more cases, when secret holds are abused and the results are the blocks of the normal functioning of the Senate as well as some of the Presidential appointments, for which approvals from the Senate are needed.This is the reason, why the advocated of the government transparency have paid attention to the practice of secret holds and initiated the discussion of finding the way to ban secret holds. There is an opinion that there is a need to support transparency by making the Senators come out with their ideas and attitudes officially and be ready to bear responsibility for their decisions and actions.  Ã‚   The Senators have initially occupied their positions in order to operate openly and without taking any decisions in shadow. Even if there is no chance to take such decision immediately, there should be steps made in this directi on.

Perspiration is Nothing without a Little Bit of Inspiration

Perspiration is Nothing without a Little Bit of Inspiration Inspiration and Success People need to be inspired to do their best.  Reward  and punishment, for instance, are traditional psychological techniques used by organizations to inspire people to peak performance. These external motivators according to literature make people work toward a certain goal and eventually succeed through  increased productivity and quality of work. Inspired people are mostly satisfied people having a sense of responsibility and commitment to the organization. In contrast, people with low level of motivation are not dedicated, unhappy, lazy, unenthusiastic, disengaged, and unproductive. Since motivated employees feel good about themselves, they normally performed beyond expectations and achieved the highest level of success. Motivation is a quest for personal gain thus, the pursuit of happiness often inspired people to become active and work hard until they are satisfied with the outcome. Similarly, empowerment is an important motivational tool as it can energize and excite people to work hard, make decisions, and take actions on their own. The study shows that empowered employees often have stronger work motivation, produce quality work, highly satisfied with their jobs, and stay longer in the organization. There are a number of things that motivate people and these include engagement with others animate and inanimate things, powers, spaces, and substances. For instance, social relationships inspire people to act in a way that is contingent on that relationship, accepted practices, a significance of places, and observed  values of people and things. For instance, monuments, paintings, sculptures, and others inspire and actively engage people because they have imaginary qualities that enable people to connect and look into other worlds. Want to know more? Go here: Relieving Students School-Related Stress Developing Students Creativity The Bright Sides of Academic Intellectuals We Call Nerds Junk Food in School Is Sports Competition Relevant to Academic Learning Common Study Inspirations Students are similar to musicians who need to be inspired to write a song. The desire of each student to study is determined by different motivational factors that include classroom climate, sociological factors such as competition and peer  pressure, relevance and confidence, achievement, and others. Study of high school students’ motivation in learning mathematics suggests that their level of self-efficacy and confidence is greatly affected by competition and peer pressure in the classroom. Similarly, anxiety over math subjects is commonly caused by students’ lack of confidence and perception of the relevance of studying  mathematics. In a comparative study of learners’ motivation in learning languages, suggest that motivation is an important factor that affects the desire to learn. Parental expectations played an important role in male students’ motivation to enroll and study advanced courses while female students’ motivation to learn science depends on their individual educational aspirations. Teacher’s enthusiasm is an important motivating factor mainly because the way to interest a class is to show them that you are interested. The study shows that teacher’s enthusiasm, energy, and vitality are correlated to higher achievement scores and test performance. Similarly, indirect teaching methods and the amount of movement, eye contact, and varied voice intonation aroused students desire to learn. Teacher’s genuine human sympathy satisfies students’ desire for relevance and natural curiosity over their studies. Students are better motivated when they are respected and given the opportunity to get involve and participate in class decision making. Moreover, they are often motivated by praise, positive feedback, and thoughts that achievement is possible.

Economic indicator in the Airline Indistry Essay

Economic indicator in the Airline Indistry - Essay Example Before moving on discussing the effect of these two variables on the performance of the selected airline company, it is necessary to describe briefly all these three indicators that are taken into account for the present analysis- producer price index (PPI), foreign exchange rate, and net income of the company. (Froyen, 2001; Sodersten and Reed, 1994) Producer price index is a measure of average change in the level of prices that producers of a nation receive for the outputs they produce. Foreign exchange rate between two currencies of two different nations can be defined as the rate at which a particular currency is exchanged for one unit of another currency. For analytical purposes the yearly average exchange rate is generally taken into account. (Froyen, 2001; Sodersten and Reed, 1994) Net income of any company, can be defined as the level of earnings that remains after deducting the costs and expenses of the firm from its total value of revenue. For the present study, a period of 2000-2007 has been considered for examining the impact of producer price index and foreign exchange rate on net income of Southwest Airline. Only the unadjusted level of price index for finished products has been considered here. It has been found that during December, 2000, PPI was 139.7. In the next year it dropped to the level of 137.2. However, since 2002, it has started to rise continuously (2002- 139.1, 2003- 144.5, 2004- 150.4, 2005-158.8, 2006-160.5, 2007- 170). PPI can be taken as a proxy of cost of living, although not very accurate as consumer price index. From the value of PPI over the year, it is clear that cost of living has increases which in turn will force consumers to economise on their spending. Therefore, a fall in the demand for air traveling can be expected. Looking at the annual report of Southwest airlines it has been found that during 2000, net income was 603,093 thousand dollar. But it then fell to the

Observing Global Warming & the Harm of It Essay Example | Topics and Well Written Essays - 250 words

Observing Global Warming & the Harm of It - Essay Example Like many are already aware of, carbon dioxide plays a major role in its own right as it comes to the warming of the Earth and the resulting weakness of the global inhabitants that comes as a result of that warming. Another culprit is the continued robbing of the forests through the means of deforestation. Those trees are meant to act in a way that turns the CO2 into breathable oxygen for human consumption. Most importantly, the industrial nature of the modern world has served as a means of killing the natural world that is forced to co-exist with it. The technological desires of mankind have forced the Earth into a tailspin that, if not caught, will continue to force it into a continued destructive phase that will ultimately tear it apart at the core. With the increase in human population and other expansion, it has increased the need for a building that has taken small cities and built them into metropolises of great grander. These Cities feed the advancement of man, without any kind of thought to the environmental damage which is inflicted upon the Earth. As many knows, greed itself sells. Humanistic nature overwhelms, as well as strangles, in most cases, the needs of those things around them, especially in the precious environment that is drowning as each day goes by. The desire of people for their own self-serving interests takes hold and crushes anything in its surrounding path that may interrupt that. As the analysis shows within the presentation, human nature is at the root of the current state of the environment. Humans need shelter to survive and as such trees need to be cut down for the construction of those dwellings. Only those trees are what create the breathing oxygen. Charcoal aids in cooking food, and so much  mo re.  

International Human Resource Management Essay Example | Topics and Well Written Essays - 1750 words - 1

International Human Resource Management - Essay Example It has about 337 stores in 41 territories including in the UK and overseas and employs over 78,000 people worldwide (M&S, 2012). The company which was established as a partnership firm by Michael Marks and Thomas Spencer, in the year 1894, went on to become a public company by 1926 and ventured into international markets during early 1970s. The company first set shop in France during 1975 with the opening of its stores in Paris. However, although the venture proved to be significantly profitable in France, the rest of the company's operations in the rest of Western Europe failed to garner profitable returns. This fuelled the closure of its stores in France in March 2001, amidst wide scale protests against the corporate decision (BBC, 2001a). 2. Introduction The unprecedented success garnered by retail chains across the world in terms of profitability, particularly posts the globalization phenomenon has been very well documented in academic literature and scholarly researches alike. A lthough there is a certain degree of validity and authenticity to the hypothesis, that internalization of retail stores is bound to result in immense popularity and profitability; the recent cases of closures of huge multinational giants, such as the withdrawal of the clothing chain C&A from the UK markets in the year 2000 (BBC, 2000b); the closure of UK based retail giants Tesco and Boots and the France based Carrefour from the Japanese markets, as recent as 2011 (The Guardian, 2011), indicates otherwise. This study on the closure of Marks & Spencer stores in France, aims to highlight the various core issues related to the operations, functioning and performance of international retail stores overseas, and assess the manner in which M&S approached the closure of its stores in the country. 2.1. Organizational context of IHRM The business of retailing entails operating of firms in a global context and at the same time adjusting and adapting to the local needs. Over the years, various global retailers have invested in international ventures with varying degrees of outcomes in terms of profitability and success. As more and more companies join the quest of aggressively pursuing international expansion as a part of their core strategies, it is all the more vital for them to take into consideration various factors which may play a key role in shaping their success in the process (Kraft and Mantrala, 2010). This in turn requires IHRM to be organized and efficient in its functioning. The organizational structure is dependent on the HR strategies developed by the management which is often embedded as the company's corporate strategy and can be based on its international division structure (i.e. production, marketing, finance, personnel etc., see Figure 1 Appendix 1); or the Functional structure (See figure 2 Appendix 2); or the geographic location structure (see Figure 3, Appendix 1) or the product structure (See Figure 4, Appendix 1) (Aswathappa and Dash, 2007). 2.2. Cross border alliances: The new wave of globalization has brought along with a trend of accelerated investment in cross border alliances in varied forms ranging from conventional approaches such as international exports and foreign direct investments (FDI) to relatively more contemporary methods such as cross border acquisitions, mergers, and franchisee agreements (OECD, 2001; Markusen, 2002; Neary, 2004). The choice of entry strategy into foreign markets depends

Strategy Assingment Essay Example | Topics and Well Written Essays - 1250 words

Strategy Assingment - Essay Example Also an attempt to identify and understand the generic strategy used by the company has also been discussed. An attempt to help the company improve the strategies has also been laid down and a few tactics that can be used by the company have been discussed. Finally recommendations for the company to assist them scan the food industry in order to keep the strategies live and keep the company blooming have also been included. Kudler Fine Foods has used technology to a great extent and has been able to implement information and technology systems well into their work processes. The company utilizes several technologies like a wide area network (WAN), which allows storing the real time communication and all details of inventory and vendors effectively. This system ensures that the operations of the company run smoothly and in an uninterrupted manner at all times. The stores have also incorporated several other inventory servers like the University of Phoenix and the Information Technology networks. The systems used for the POS systems also allow the company to record the data in a more effective and efficient manner. The impact of the use of technology on the company has been vast and has led the company to a great level of success. As discussed earlier, the company is customer centric and it also concentrates to a great extent on the employees as well. All the information that is gained from the database and all information of the customers, orders, inventory and also the vendors, assist the company to determine the style and strategy that it requires to adopt in a more informed manner (Housel and Nelson 2005). Hence the use of technology allows the company to make more informed and well thought out decisions. The company in the current time uses a very centralized strategy for the day to day processes. The overall working

Cell biology questions Assignment Example | Topics and Well Written Essays - 1000 words

Cell biology questions - Assignment Example Therefore it can be concluded with lots of confidence that absorption of an intensive color during this process is the primary reason as to why molecule mobility is reduced between membranes. This aspect is used in a number of ways one of them being is to characterize mobility of proteins and lipids in the body whenever need may be or examination of cytoskeletal dynamics. Proteins take several steps to cross from endoplasmic reticulum, where they are produced and processed in readiness to transport to plasma membrane. You find that proteins are synthesized by the Golgi processes in the endoplasmic reticulum before they are sent to any cell. Studies have shown that prior to the proteins going through the endoplasmic reticulum they are transformed from their protein form into amino acids by ribosomes. As the amino acids enter the Golgi for further processing and refinement, they do so while they are facing the endoplasmic reticulum (cis side) and when they leave, they also do so as they face the plasma membrane (i.e. trans side). This technical move process is of great importance because as the proteins make their progress from the cis side to the trans side, they become modified and are packaged in such a way that makes them appropriate for transportation to any cell located anywhere in the body. Thus the protein must pass through the cisternae stack which varies in number and shape and it is known to be organized differently in different cell types. Protein in question here has several forms. First it can be transmembrane protein. This kind is transported by means of embedding itself in the endoplasmic reticulum membrane. On another means, it can be water – soluble proteins which easily get through the membrane o the lumena. For a while now, differential centrifugation has continued to be of great help in separating rough endoplasmic from the smooth endoplasimic recticulum. It is a procedure which microbiologist and

Strategy Assingment Essay Example | Topics and Well Written Essays - 1250 words

Strategy Assingment - Essay Example Also an attempt to identify and understand the generic strategy used by the company has also been discussed. An attempt to help the company improve the strategies has also been laid down and a few tactics that can be used by the company have been discussed. Finally recommendations for the company to assist them scan the food industry in order to keep the strategies live and keep the company blooming have also been included. Kudler Fine Foods has used technology to a great extent and has been able to implement information and technology systems well into their work processes. The company utilizes several technologies like a wide area network (WAN), which allows storing the real time communication and all details of inventory and vendors effectively. This system ensures that the operations of the company run smoothly and in an uninterrupted manner at all times. The stores have also incorporated several other inventory servers like the University of Phoenix and the Information Technology networks. The systems used for the POS systems also allow the company to record the data in a more effective and efficient manner. The impact of the use of technology on the company has been vast and has led the company to a great level of success. As discussed earlier, the company is customer centric and it also concentrates to a great extent on the employees as well. All the information that is gained from the database and all information of the customers, orders, inventory and also the vendors, assist the company to determine the style and strategy that it requires to adopt in a more informed manner (Housel and Nelson 2005). Hence the use of technology allows the company to make more informed and well thought out decisions. The company in the current time uses a very centralized strategy for the day to day processes. The overall working

International Sales of Goods by Sea Essay Example | Topics and Well Written Essays - 4500 words

International Sales of Goods by Sea - Essay Example This is to ensure that no material losses occur to the goods during transit. The liability of the seller under CIF is larger than under FOB, in that, the responsibility of the goods, vests with the seller until it is loaded onboard the ship. In other words, the liability is not restricted until it is entrusted to the carrier, but remains intact until the shipments are aboard the ship. Any losses that occur during the intervening period would fall upon the seller, and not anybody else. Thus, the Academy could initiate action against Llodd’s in respect of the books having missing pages. Under Section 14 (2) (a) of Sale of Goods Act, it is seen that â€Å"where a seller sells goods in the course of a business, there is an implied term that the goods supplied under the contract are of satisfactory quality. It provides that goods are of satisfactory quality if they meet the standard that a reasonable person would regard as satisfactory, taking account of any description of the goods, the price (if relevant) and all the other relevant circumstances. Again, under Section 13 of the Sale of Goods Act, sale of goods by description, it is incumbent on the part of the seller to ensure that the goods match the description; otherwise the buyer is at liberty to repudiate the treaty, and /or claim damages for compensatory damages. (Sale of Goods Act 1979). Again under the provisions of Section 11 of the Sale of Goods Act 1979, it is seen that when a contract of sale is incumbent upon certain conditionality to be fulfilled by the seller, especially in a CIF contract, the buyer has the options either to excuse the conditions or may elect to treat the breach of condition, as a breach of warranty, which may not be cause for action of cancelling the contract. There may be certain aspects surrounding the case that could suggest whether the requirement could be treated as a condition precedent, in which case the buyer could elect to cancel the contract or, in cases,

The planet Mars Essay Example for Free

The planet Mars Essay The atmosphere above the surface of Mars is about 100 times less dense than the atmosphere of Earth. The Martian atmosphere is dense enough to support a weather system that includes clouds and winds. According to experts, Mars roller coaster-like weather is more chaotic and unpredictable than scientists first thought. At times, the sky can appear pink and cloudless, filled with windblown dust raised from the rusty Martian surface. Tremendous dust storms sometimes rage over the entire planet. Most of the dust storms occur during the perihelion when Mars is closest to the sun. In addition, the dust storms continue to dominate the atmosphere and climate during the aphelion when Mars is furthest from the sun. Perihelion and aphelion occur every Mars year, which equals two Earth years. (Mars Atmosphere, 2002) Mars is much colder than Earth. The average temperature on Mars is about -80  °F (-60  °C).Temperatures at the Martian surface vary from as low as about -195  °F (-125  °C) near the poles during the winter to as much as 70  °F (20  °C) at midday near the equator. (Mars Science, 2000) These shifts in climate are caused by three factors: Mars thin atmosphere, its elliptical orbit around the sun, and strong climatic interactions between dust and water ice clouds in the atmosphere. Mars atmosphere is so thin that it weighs less than 1 percent of Earths atmosphere. Because Mars atmosphere is so paper-thin and there are no oceans to store up heat from the sun, the planets temperatures respond more quickly and intensely to surface changes and atmospheric heating by the sun. There are also much larger annual changes in sunlight falling on Mars than on Earth, because Mars distance from the sun varies by 20 percent in its orbit around the sun every two years. (Mars Science, 2000) Mars has many of the kinds of surface features that are common on Earth. These include plains, canyons, and volcanoes. Overall, craters occur throughout the surface of Mars, while they are rare on Earth. In addition, fine-grained reddish dust covers almost all the Martian surface. Many regions of Mars consist of flat, low-lying plains. Most of these areas are in the northern hemisphere. They may be so smooth because they were  built up from deposits of sediment. There is evidence that water once flowed across the Martian surface. The water would have tended to collect in the lowest spots on the planet and thus would have deposited sediments there. Near the equator of Mars, there are is a string of canyons known as Valles Marineris. Scientists believe that they were formed by the crust of the surface being stretched and ultimately split. Volcanoes appear throughout the planet. Many of these volcanoes resemble volcanoes that are in Hawaii. Their slopes rise gradually and they are referred to as shield volcanoes. They were formed from eruptions of lavas that can flow for long distances before solidifying. (The Surface of Mars, 2002) Martian craters are similar to craters on Earths moon. The craters have deep, bowl-shaped floors and raised rims. Some large craters have central peaks that form when the crater floor rebounds upward after an impact. Much of the surface of the southern hemisphere is extremely old, and it contains many craters. Other parts of the surface, especially in the northern hemisphere, are younger and thus have fewer craters. (Mars, 2002) References The Surface of Mars. (2002). Canyons and plains. [Online]. Available: http://www.nasm.si.edu/ceps/etp/mars/surface.html Mars Atmosphere. (2002). [Online]. Available: http://chapters.marssociety.org/polska/mars_atmosphere.html

Fragrance Advertising and Brand Study

Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe Fragrance Advertising and Brand Study Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe